14 Music Marketing Tips from Ayra Starr’s Album Rollout by Gracey Mae
June 13, 2024
Nigerian global superstar Ayra Starr released her sophomore album titled “The Year I turned 21” on 30th April. The 15-track album features African and International Artists like Giveon, Seyi Vibez, Asale, Coco Jones, Anitta and more. The impressive album has had social media raving about the superstar and her taste for music and unique personality but while everyone has been talking about the music, Entertainment Journalist and rockstar PR Executive Gracey Mae has been talking about the business.
in a thread on X, Gracey Mae shared some insights on the marketing and promotion journey Ayra Starr and her team at Mavin’s Records adopted to make sure you fell in love with the album the moment it dropped.
This is a masterclass in music marketing that you should check out.
1. Bank App Notifications
Bank app users got a push notification that Ayra Starr had dropped TYIT21. Crazy!
Ayra Starr spotlighted all the features, writers and producers involved in The Year I Turned 21. These driving licenses were so thematic. Her artwork is in a red car and the announcement video sees her speeding past the limit
10. Listening Party with Industry Professionals and Tastemakers
Ayra Starr held an exclusive listening party for industry heads. When people feel seen, it’s a sentimental and effective way of getting meaningful support
A university tour but not as you know it! Ayra Starr’s Mobstarrs are coming together to listen to the project
Sabi boys and girls, an exclusive preview of #TYIT21 is coming to a university near you 🫵🏾 today by 4:30pm!!! Entry is free, click on the link to register. You don’t want to miss it✨ https://t.co/UT0nc90HbIpic.twitter.com/0kqdXYGyt7
BTS! We’re nosey so getting a glimpse into how the project was made is always insightful. There were at least a dozen more ways Ayra Starr has wowed us with this album roll out but for now, let’s enjoy ‘The Year I Turned 21’