KFC always gets it tight with the taste of their chicken; so right that we almost always forget our training and just dive into the bucket with our hands. The brand has noticed this insight and rightly portrayed this in this commercial by KFC Canada apologizing to spoons and forks for being the victims of their tasty chicken which gets customers diving into the bucket hands first.

In this commercial, we witness different people eat from the KFC chicken bucket and in the process, forget the cutlery to eat the chicken. the poor spoons and forks lie there silently with no use to the humans. Check out the ad on YouTube below.

This ad is fun because it’s something we are all used to when we find a KFC bucket. It’s also interesting to see the team that worked on this make a fun ad out of this familiar hum behavior