Talk with Lisa Asiedu, Founder of Butterfly Swimwear
by spark · Apr 24, 2024
Lisa talks to us about her life and business
We love to feature young people who are bold enough to swim against the tides with business ideas. One such person is Lisa Asiedu, a 26-year-old Entrepreneur building a swimming costume brand in Ghana. Butterfly Swimwear is a sustainable brand which uses biodegradable materials to make swimming costumes for young people.
On the first meeting, Lisa exudes regalness which comes from being bold in a calm way. In this interview with her, she tells us about her life, her plans for her business, and what exactly she is trying to build at Butterfly Swimwear.
Spark: Tell us a little about yourself. What sort of family did you grow up in and what schools did you go to?
Lisa: I’m Lisa, I was born in Ukraine but I grew up in Ghana. I grew up in a close-knit family. My parents made sure I got a good life and education. I went to Fountainhead Christian School for my primary and junior high level and my senior high level, I went to Achimota for university, I was fortunate enough to travel out of the country for my medical school.
Spark: Do you remember any experience from your childhood that made you want to become an entrepreneur?
Lisa: My entrepreneurial drive developed over time through various experiences, opportunities, and inspirations, as I grew older and gained more knowledge.
Spark: When did you learn to swim and what made you start swimming?
Lisa: I learned how to swim at a very young age and the love for being in the water made me want to start swimming more.
Spark: They say starting a business can be challenging. What are some of the challenges you faced when you were starting?
Lisa: Uhm, trying to be innovative with different styles for different designs. Having to deal with the difference in time zones between my supplier and I. Finding a good manufacturer was challenging as well.
Spark : What inspired you to enter the swim costume business? Was it to make money or inspired by a family member (not very audible)
Lisa: Apart from the money, I’ve always loved bikinis and so took it upon myself to create my swimwear brand
Spark: Tell us about some of your successes since you started this business.
Lisa: We are a new startup but ask me in a few months
Spark: Tell us about some of your challenges running this business and how you get around these challenges.
Lisa: Apart from riders not being on time for pick-up for deliveries, I don’t really face any major challenges.
Spark: How do you balance your day-to-day with business operations?
Lisa: I’m invested in my business, therefore I make sure I have time for it, but in the case of an unforeseen circumstance, I’m still able to have control because it online.
Spark: What would you say are your most effective ways of getting people to purchase your costumes?
Lisa: My online promotions
Spark: We would like to know what the big picture is for you, what’s your dream for butterfly swimwear? How big would you love it to become?
Lisa: I envision the brand becoming a globally recognized name with a significant presence in the industry, and a loyal customer base spanning continents.
Spark: Finally, if you could go back 4 years ago, with all you’ve experienced and achieved with your brand? Would you still start butterfly swimwear?
Lisa: Yes Absolutely! Because it’s always been a dream of mine to launch my bikini line one day
Spark: What tips would you share with someone about to start a business like yours
Lisa: It’s not an easy road. You should be prepared for the risks and the gains, so don’t give up.
Follow Butterfly Swimwear on Instagram
About the Curator
Elikem Tay is a marketing director who specializes in SEO and Digital Marketing. As a content Creator, she’s constantly using innovative strategies to connect with her audience and build platforms. When she is not working, you may find her relaxing in bed reading African fiction or nibbling on some plantain chips. Follow her on Instagram @elikem-tay or Twitter @elikem_tayy
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