Review: Ruphc’s “Bad” – A Mesmerising Fusion Of Afrobeats And Hip-Hop

Ruphc, the multifaceted Afrobeats and hip-hop virtuoso, has once again graced the music scene with his latest single, “Bad.” Hailing from the vibrant cultural tapestry of Delta State in Nigeria and now based in the UK, Ruphc effortlessly weaves a musical narrative that transcends geographical boundaries and cultural nuances.

The track, “Bad,” is a pulsating burst of energy that caters to the tastes of fans who appreciate the likes of Phyno, Asake, Falz, Odumodublvck, and Shallipopi. The single, born out of a freestyle session, radiates the infectious rhythm and charismatic swagger that are trademarks of his musical prowess.

What sets “Bad” apart is Ruphc’s ability to seamlessly blend Afrobeats and hip-hop elements while maintaining an authentic connection to his roots. The artist’s journey from a qualified medical doctor to a passionate musician is reflected in the soulful authenticity that permeates every note of the track. The fusion of Igbo and English in the lyrics adds an extra layer of cultural richness, showcasing Ruphc’s commitment to expressing his identity through his music.

The title itself, as he explains, holds multiple meanings – “‘Bad’ is used as part of a sentence ‘Nwoke di kwa bad o’, which means ‘the man is bad’. ‘Bad’ here means several things – skilful, talented, incredible, etc.” This linguistic playfulness is mirrored in the creative process behind the song, with Ruphc revealing, “I heard the beat, caught the vibe and started to freestyle. It’s basically how I make most of my songs. I don’t write; I just vibe.”

“Bad” stands as a testament to the musician’s knack for crafting infectious melodies and memorable hooks. The vibrant rhythm, coupled with the artist’s smooth delivery, ensures that the track lingers in the listener’s mind long after the final note fades away. The song captures the essence of Ruphc’s dedication to creating music that defies genre boundaries and resonates with a global audience.

Ruphc extends an invitation to music enthusiasts and fans alike to embark on a sonic journey with him through “Bad.” The single is more than a song; it’s a window into Ruphc’s world, where skill and swagger converge to create a musical experience that transcends the ordinary.