If you are anywhere online, then you are well aware of the rise in content creator and influencer jobs than any other role. This lopsided percentage is confirmed in new research, where about “45% of Gen Zs are turning their backs on corporate jobs to become social media influencers.” It’s quite normal to want more fulfilment and flexibility in your pursuit of a career, but what drives most young workers besides these reasons are the payout rewards and “aesthetic” lifestyle that large accounts online highlight in their day to day. 

Also: Start your content creator career in 2024

Despite the ongoing perception that various content creator/influencer jobs will, in the long run, change the workforce from a corporate economy, to say 60% – 70%  creator economy. To this effect, more young workers will start one online business to the other, selling various digital products and e-services.

In this regard, we share with you eight (8) fun career options you must consider in your pursuit of a job outside of social media influencing;

1. Influencer Agency 

Managing a small-medium size agency with 5 or more influencers and content creators, is one way you can get into the creator economy. As more businesses are embracing the need for social media in brand awareness and sales, you can tap into this industry using these known personalities. Business aside, we all know the nature of influencing can be very invasive and tedious, so rather than join the trend of becoming an influencer, get ahead of it with a creative agency. 

2. Brand Ambassador 

Many brands go for influencers and content creators because of their loyal fanbase and power to persuade and drive sales. We see that a lot with lifestyle content creators, streamers, beauty gurus etc. But there is a downside to this move that a niche Brand Ambassador can solve for many brands. Big creators often have brand deals they may not necessarily believe in. This causes brands to experience a drop in sales, bad reviews, regulatory issues and more when there is a fallout with a “big creator”. Becoming a brand ambassador means doing the work of most influencers, but better. You get to create niche content for brands you 100% believe in. All you need is a good pitch, good people relations and a detailed representation of brands.

3. Product Reviewer

Being a Product reviewer is another kind of content creation, without the extras. This career path offers more in rewards and a ready audience for anyone who ventures into it. Since people rely more on reviews now before making any purchase, product (and service) reviewers can be anything from food critics, Tech/gadget reviews, restaurant and hotel reviews etc. You can also get into product reviews, simply by creating honest user generated content (UGC) for the brands you love and use, in exchange for free products, discounts and loyalty points.

4. Set Designer 

Creating crazy, adventurous, simple stage setups are great examples of how you can get into the creator economy. A successful example of genius set designs for content creators is  from the videos of Multimillionaire/YouTuber Mr. Beast, where each content idea has a put up structure that sells the idea. This highly rewarding career choice best fits designers and architect majors or well, anyone with much interest to pursue it. Nonetheless, a less extreme alternative and cost effective way you can begin as a set designer is through small studio spaces for podcasts, film and photography, or creative events/parties held throughout the year.

Set Design for DettyRave

5. Online Event Curator

Along the lines of events and creative set designs is the career path of an event curator. The role of this individual is to research and update an audience of party-heads or  event attendees on all requirements for the program. An online event curator is who we can call a “plug” when it comes to what’s happening, when it’s happening and where. This fun social media content creation can be a side hustle for anyone to try out.

6. Voice Over Artist

Not all content created in this industry has a face to it, especially on YouTube. Many creatives are known for their “faceless” brands despite their popularity in the industry. Branching out as a freelance voiceover artist, can give you the leverage of focusing solely on work. Some skills you may need are clarity in speech, exceptional enunciation and range to take on more brand deals. This way you can be sure of having genuine connection with a loyal fanbase that supports your content and not the aesthetic lifestyle you may portray. An alternative to this is voice acting for film heads looking to branch into the creative arts industry.

7. Celebrity Gossip Blogger

Influencers with a large following are expected to make the buzz one way or the other. As fans peer into the lives of the favorites, as we see today, some form of online discourse will surely come up alongside trending issues. Your role as a celebrity gossip blog is to ensure that you get factual information to your audience and fans of these influencers/celebrities. This is a proven way to grow your creative writing skills and emulate entities like TMZ, Hollywood Gossip and Nigeria’s Linda Ikeji who created a path for themselves using this approach. 

8. Social Media PR

While some are thriving as gossip bloggers, you on the other hand can establish a PR agency that caters to celebrity, influencer and content creators. Despite having more buzz around them, many influencers are not trained in PR image and talk in face of online issues. This unfortunately allows for toxic discourse that hurts the creator in the end, AKA “being cancelled”. Having a PR agency that specializes in this will be surely rewarding as more and more people are getting into influencer and content creation.

Enjoy these fun career options and let us know which of our content creator tips you tried out!!  #BetheSpark