ON PROVOCATIVE NEW SINGLE

2x GRAMMY® Award-nominated artist Amanda Reifer serves up a bold new single entitled “RUDUMB?” produced by Pharrell Williams and co-written by Amanda Reifer and K. Lamar, out now via Title 9 / Atlantic Records. It notably marks her very first collaboration with Pharrell, and it lands as the third single from her anxiously awaited debut solo album, The Reifer Files, coming this Spring. The vibrant artwork was created by Korean contemporary artist ZiBEZI, best known for his iconic painting featured in the Oscar-winning film Parasite.

From the moment the beat kicks in, “RUDUMB?” feels like classic Pharrell with its slick bass thump and instantly recognizable drums. Amanda slips right into this slinky groove, and it fits like a glove. Taking charge without apology and bossing up, her confident cadence dominates the field as she teases, “Drop everything you got for a Bad Bajan.” It climaxes on the funky and fiery refrain, “I mean I get it, but I don’t. RUDUMB, boy? What do you want?” This danceable banger could ignite any party from Barbados to Virginia Beach and back again.

On “RUDUMB?” Amanda Reifer shares, “‘RUDUMB?’ is a song born out of frustration of being underestimated as a woman in the world; in career, in love, in business. Working in the studio with masters will really bring out parts of yourself that you’ve tucked away or have been shy to explore, and I’m so grateful to have been given the space and environment by these prolific men to create a record like this. When we wrote this record I really wanted to give voice to that part of being a woman that is often forced to be censored and made small for the comfort of others. Sharpening my pen in the studio with the lyrical master K. Lamar and having so much fun doing it really brought  me confidence in expressing that women are multifaceted and we should take up the space that we deserve. ‘You need me in the room for the Feng shui!’ This song really taps into the audacious element of my album.”

The forthcoming project The Reifer Files traces a vibrant portrait of Amanda as not only an artist, but also as a creative, a lover, and a woman projected through an ever-evolving palette