Lagos, Nigeria – November 25, 2024 – For 20 years, Flytime Promotions has set the gold standard for live entertainment in Africa, cementing its place as a trailblazer in music and culture. As Africa’s premier indoor music festival, Flytime Fest has hosted over 300 iconic artists and delivered over 150 unforgettable shows, cementing its status as a cornerstone of the creative industry. This December, the festival returns to the Eko Convention Center in Lagos for a monumental 20th-anniversary celebration from December 22nd to 25th. 

Over the past two decades, Flytime Fest and its flagship event, Rhythm Unplugged, has reached over 300 million people worldwide, making it one of the continent’s most anticipated events of the year. This milestone year continues that tradition, featuring four nights of electrifying performances by Africa’s biggest stars. 

In partnership with global beverage leader Coca-Cola, Flytime Promotions will elevate the festival experience with exclusive installations, commemorative merchandise, and interactive activations that honor two decades of musical excellence. 

Ayra Starr - Flytime Fest
Ayra Starr – Flytime Fest

Festival Lineup: 

● December 22, 2024 | Coca Cola Rhythm Unplugged – Kicking off the festival, Africa’s longest-running concert returns with a special anniversary edition, showcasing the best of established and emerging talent. 

● December 23, 2024 | Olamide – Nigerian rap icon and music mogul Olamide takes center stage with a headline performance celebrating his illustrious career and profound impact on the evolution of Nigerian music. As the founder and CEO of YBNL Records, Olamide has shaped the industry by mentoring and producing some of Nigeria’s brightest stars, including Grammy nominee Asake, Young Jonn, and Fireboy DML. This headline show honors Olamide’s legacy and talent, showcasing his journey as an artist and global music powerhouse.

● December 24, 2024 | Davido – Afrobeats superstar and four-time Grammy nominee Davido returns to Flytime Fest, to once again captivate audiences with his energetic performances and chart-topping global hits. 

● December 25, 2024 | Ayra Starr – Flytime Fest proudly closes the festival with a spectacular performance by Afro-pop sensation Ayra Starr, fresh off her just concluded tour with British rock band, Coldplay. Renowned for her dynamic stage presence, Ayra is set to deliver an unforgettable performance for her first-ever headline concert in Nigeria. 

Since its inception in 2004, Flytime Promotions has been instrumental in elevating African music on the global stage. The company has hosted groundbreaking events that launched careers and created a premier platform to experience the diversity of Afrobeats alongside amazing global talent all in one place. 

Over the years, Flytime Fest has hosted an array of notable headliners, including international stars like Megan Thee Stallion, Ja Rule, Big Shaq, Craig David, Ashanti, Roddy Ricch, Tion Wayne, Ne-Yo, Wyclef, Boyz II Men, Bobby Brown, and African legends such as Femi Kuti, Wizkid, Burna Boy, etc. This year’s festival continues that tradition with a stellar lineup that embodies the vibrancy and diversity of Africa’s music scene. 

“At Flytime, our focus has always been to offer a platform for the world to experience our best-in-class Afrobeats talents, both established and emerging,” says Cecil Hammond, Founder and CEO of Flytime Promotions. “As we celebrate our 20th year in the industry, we remain dedicated to driving excellence in all that we do and will continue to push boundaries to make Nigeria proud, not only on the continent but around the world.”

Marking this milestone, Flytime introduces the Women in Music brunch, which celebrates women shaping the music industry, featuring some of the biggest female artists from the continent, alongside female executives and creative industry powerhouses. This initiative underscores Flytime’s commitment to empowering women and recognizing their pivotal contributions to the industry. 

‘What makes Flytime Fest unique is that it is a snapshot of popular culture in any given year,” adds Keke Hammond, COO of Flytime Promotions. “We’ve been able to stay completely contemporary and relevant over the entirety of these two decades.” 

“Central to our mission at Flytime is our commitment to providing the best security, accessibility for those with special needs, and giving back to our community through Road14 Studios which empowers African youth to explore their creativity and imagination via innovative storytelling and media across TV/Film, music, and digital platforms. “As we celebrate this monumental 20th anniversary,” Keke continues, “the best is yet to come.” 

Gunna – Flytime Fest

Ticketing and Exclusive Updates 

Tickets for Flytime Fest 2024 will be available exclusively on Cene and Cene+, the event’s official ticketing partners, starting Monday, 25th November. Fans are encouraged to subscribe to the newsletter for priority access, exclusive updates, and lineup announcements. 

For more information, visit www.flytimefest.com or follow @FlytimeFest on social media. 

For table bookings and inquiries, please contact 08180222111, 08148880937, or 08089554037 or email concierge@cene.xyz. 

Flytime Fest 2024 is powered by Coca-Cola and presented by Premier Lotto (Baba Ijebu), Martell, Cene, Heineken, Desperados, Magicline Films, and Road14 Studios. Avión is the official tequila sponsor for Davido’s headlining performance.