Ava Max is “Lovin’ Herself” with Official Music Video Directed by Claire Arnold
Ava Max’s new single “Lovin’ Myself” ushers in a new era – it’s honest, it’s unapologetic, it’s authentic. Ava embraces what makes her unique and ignores the haters. She’s not holding back, so listen or DON’T CLICK PLAY. Her highly anticipated third studio album, Don’t Click Play, is due August 22nd.
This follows her viral appearance at Coachella 2025 Weekend 1, where she cut her hair back into her signature “Max Cut” on stage, leading to millions of impressions online. Her Coachella Billboard was one of the most discussed, leading fans to a site prompting them to sign a petition to “Don’t Click Play on Ava Max”.
Ava has quickly become one of pop music’s leading new voices, boasting nearly 22 BILLION worldwide streams to date.