Growing a brand through content creation, especially as a Micro-influencer these days can feel so hard. The pressure to be “different”, the endless algorithm changes and industry saturation is no joke. You keep repeating the same GRWM, “day in my life,” content, using the same three hashtags on all your videos hoping the algorithm finally notices you. 

But life on social media is steadily becoming a battle for attention, and the focus of users is shrinking to less than 5seconds. What this means for you is the need to adopt a few fresh formats to add to your content rotation if you’re still going unnoticed or your content seems stale compared to others. 

Here are five (5) content ideas worth trying if you want to level up your game as a Micro-influencer. 

1. Paid Product Descriptions

Start small. Building an influencer brand in a high attention economy is not easy, and brand loyalty is a thing. Bigger influencers you’re competing with already have the eyes and ears of the audience. Build your portfolio of paid partnerships, away from social media now, using paid product descriptions. This is an easy way you can start working with brands, earn some side-income and also understand user engagement without the pressure of algorithms. As you’re just starting out as a Micro-influencer, it’s important you understand how to work with brands, how to talk about products in a way that actually sells, which are skills you’ll use for the rest of your influencer career.

2. Affiliate Marketing with a Twist

Affiliate marketing isn’t a new content strategy and can often seem rather “salesy” than organic. Though it may not fetch you the big bucks right away, you can adopt the use of product links like; an Amazon storefront, discounts or commissions for a brand’s affiliate program but with a twist. “Imagine ranting about an experience you had with a client recently, and all your audience is pointing out is the necklace you have on ”. Rather than pitching about your commission in the video, this creates a different form of engagement, you get to respond to them with links that lets them shop but at a discounted price or from your own storefront. Also apps like Tiktok and instagram allow audiences to now “Find similar” products through visual search, you can leverage on that to build a shop on the app, redirect buyers to your storefront as well. It’s an easy and a sustainable way to earn as a smaller creator. 

3. Pair Organic UGC with others

Organic UGC (user-generated content) is basically you creating brand-style content for a product you love, without being paid to do it, then tagging the brand. Not every piece of content needs to be sponsored to be valuable but can definitely help in the long run. However, if making money is the goal now, even as a Micro-influencer, this strategy pairs very well with affiliate marketing and paid UGC but without the pressure of social media content, algorithms or likes. Websites like Influee, Joinbrands, Cohley, Insense etc. As a small influencer, exploring other strategies to grow and earn while actively building your brand is the fastest way for you to get noticed and paid. 

4. Live Streaming Tours

Live streaming is everywhere now. It might be the trending content platform now but the next big thing 3 – 5 years from now. Creators like Speed did the World tour, Kai Cenat with streamer school, Keith Lee with his live restaurant and food reviews, or Ghanaian streamer Kweku Addo, with his celebrity interviews and fun dance offs. There’s definitely no format to this, rather than creating carefully curated videos to build an audience, maybe go the raw, unscripted way. Who knows you may be the first to start a comedy series, rap battles or IRL (In real life) walking streams in your country. Create a vibe and watch your following grow. 

5. Mini Web Reality Series

Web reality series is another content you can explore even as a small creator. For instance, using a simple content strategy like this – Phase 1, attempting a  Guiness book of records for drifting for 3hrs straight, and Phase 2, following and creating content on Car drifting competitions across Accra is a sure way to grow even as a small creator. Many small creators are copying the playbook of Mr. Beast, UK YouTubers and running game show style series on Tiktok especially. They get the numbers and often get the brand sponsorships. Think a weekly “roommate challenges” series, a dating-style segment with friends, or a recurring competition format your followers can follow episode to episode. Series content keeps people coming back, which is exactly what the algorithm and your growth depends on.

Growing as a micro-influencer isn’t about doing everything, all at once, it’s about you experimenting with various content styles and formats until you find what feels authentic as a creator and to your audience. So pick one or two of these ideas, create content around it and see what sticks.